Changing Breaths Transforming Lives AI Project

We received an innovative project brief from Sandoz, aiming to convey the challenges caused by COPD in an extraordinary way to healthcare professionals. For this unique product, we, as pioneers in the field, designed a two-phase, patient-focused project that employs the most crucial technology of our time, artificial intelligence. This project is set to span over six months. Our journey began by creating a fictional character, a COPD patient, whom we named Havva. In the first phase, we asked ChatGPT, 'How would Havva, a COPD patient, describe her disease, and what would COPD be if it were a natural event?' We visualized the responses using Midjourney, resulting in fantastical metaphorical images. While representing Havva's illness with the metaphor of a forest fire on her chest, we also portrayed her as aging 30 years due to the disease. In the second phase, we transitioned healthcare professionals from the realm of imagination to reality, integrating Havva's character into their daily lives. From ChatGPT, we requested an analysis of Havva's age, type, and problems based on the profile of a standard COPD patient in our country. Subsequently, using Midjourney, we visualized this character as realistically as possible. As a result, when healthcare professionals looked at Havva's character, they bore witness to the challenges COPD patients face due to their illness. Continuing our journey, they discovered how Glinium Plus treatment can make a difference in Havva's life and the lives of many others. With Havva as our starting point, and having reached healthcare professionals with four characters so far, our project will continue with journeys of different characters created using artificial intelligence.