MUSE Gold

2024

Jake Paul & Rush Royale

Entrant Company

Joined Media Group

Category

Branded Content - Game / Application

Client's Name

MY.GAMES

Country / Region

Germany

In early 2023, when Rush Royale embarked on the search for a dynamic brand ambassador, their primary objective was to allure the Gen Z audience to their game. Our focus was on finding an individual with an exhilarating personality and a larger-than-life presence in pop culture.

The collaboration with Jake Paul unfolded as an exciting reality. Together, we seamlessly blended creativity with Jake's influence, resulting in the production of a series of five exceptional digital commercials.

This partnership propelled Rush Royale to unprecedented heights. It successfully captured the attention of the Gen Z demographic, creating significant waves on social media.

Credits

Joined Media Group
Olga Wese
Joined Media Group
Wooin Jang
Joined Media Group
Lilien Nagy
MY.GAMES
Ruslan Almukhametov
MY.GAMES
Elena Tsareva
MY.GAMES
Dmitriy Viktorov
CereProds
Michael Biggam
Nakisa Bidarian
Jake Paul
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