2024
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Client's Name
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In the TV show Segunda Chamada, Youth and Adult Education in a public school is a challenge for Ms. Lúcia, a teacher who, apart from dealing with each student's different backgrounds, has to struggle with the constant threat of classes closing down due to low enrollment. Lúcia and the other teachers do everything they can to keep students from dropping out of school and to get them access to a decent education. The idea behind this piece is to show how schools are the place to believe in dreams and how education is capable of changing futures and transforming lives.
Credits
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The Princess Margaret Cancer Foundation
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Video - Nonprofit
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Canada
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Xinyue Gu
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Video - Show Opening Segment
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United States
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Lounge Group
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Strategic Program - Social Media Campaign
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Hungary
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Bad Penny Factory
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Website - Business to Business
Country / Region
United States