Brand Identity in Motion

This video will show the development of the logo after the E era, this is, the transformation from the flat still icon to the 3D motion logo. I re-designed three brand logos in 3D style. I used motion graphics to create new animations for each logo that fit the brand’s identity and positioning. This change is closely related to the advancement of electronic technology, such as laptops, computers, smartphones, and the metaverse.

As the heart of brand identity, the logo shows the philosophy and personality of the company or product. After Generation Z, digital products and technology have developed rapidly and have become an important role in daily life. The popularity of electronic screens has made motion design one of the main mediums, while animated elements have become a key part of a powerful design. Modern technology offers great opportunities for designers to bring a fresh breath of air to logos. In just a few seconds, animated logos can communicate a specific brand aesthetic and product positioning. As a motion designer, it is crucial to understand how to combine the original graphics with different visuals to create a unique way to perceive the logo.