Art Director

"PiaoBo" - A Wandering Journey
We are thrilled to submit our art-directed music video, "PiaoBo," created for Warner Music China's talented artist, 8uck. This visual masterpiece captures the essence of the song, taking viewers on a mesmerizing journey through the lens of a VHS camera, blending nostalgia with the excitement of exploration.
Concept: A Drifting Journey
"PiaoBo," which translates to "wandering life" or "a drifting journey," perfectly encapsulates the theme of the music video. Our concept revolves around presenting 8uck as a character who embodies the spirit of a carefree wanderer, relatable to everyone as a friend.
Visual Aesthetic: VHS Nostalgia
To evoke a sense of nostalgia and authenticity, we chose the VHS format to shoot the music video. This intentional use of a vintage medium adds a unique texture and warmth to the visuals, emphasizing the raw and genuine nature of 8uck's journey.
Locations: Traveling Across the United States
The video showcases 8uck's first-ever trip to the United States, capturing genuine moments of exploration and discovery. We traveled to various locations, immersing ourselves in the diverse landscapes and cultures that define the American experience. From bustling cityscapes to serene natural vistas, each frame tells a story of 8uck's personal and musical odyssey.
Narrative: A Story of Freedom and Expression
"PiaoBo" is not merely a music video but a narrative of freedom and artistic expression. The casual feeling infused into every frame reflects the laid-back and open-minded personality of 8uck. The video invites viewers to escape their routine and embrace the spontaneity of life, mirroring the spirit of the song itself.
A Visual Symphony
In conclusion, "PiaoBo" is not just a music video; it is a visual symphony that harmonizes the melody of the song with the visuals of a wandering journey. The use of VHS, coupled with the diverse locations and 8uck's charismatic presence, creates a piece of art that resonates with audiences on a personal level. We believe "PiaoBo" is not only a worthy contender for a Music Video Award but also a testament to the power of storytelling through the fusion of music and visuals.