AIO Cultural Tourism Brand Design

AIO Aiyouwan is a cultural tourism brand under OCT Group, encompassing five major landmarks: Shenzhen Happy Valley, Window of the World, Splendid China Folk Village, OCT, and Eastern OCT. It is dedicated to creating high-quality cultural tourism experiences. BlueInk Design explored a new brand identity for AIO, conveying a younger, more vibrant, and forward-looking brand proposition.
Building on the strengths and brand tone of OCT’s cultural tourism, we tailored a brand identity system and differentiated visual positioning that align with future planning. The design concept centers around the letter "O" in "All in OCT" as the visual origin, echoing the OCT brand logo. The "O" in "Fun in AIO" symbolizes a pair of eyes that continuously explore new things, gain new experiences, and embark on new ways of life during the journey.
The ingenuity of the design lies in the "O" of AIO, which is a dynamic image. The interplay of positive and negative space cleverly forms a complete letter "O," making the overall visual both dynamic and reflective of the brand's all-encompassing philosophy.