Strensiq Brochure for HPP Disease

Our project endeavors to develop a visually captivating and engaging design for the deployment of Strensiq, an innovative medication targeting rare bone diseases across a broad age range. The design concept focuses on incorporating elements such as cartoons, pencil drawings, and amusing icons to create a relatable and playful experience, particularly tailored for newborns and children, who constitute the primary patient group. Through a thoughtfully curated color scheme and well-chosen characters, such as cheerful children and animated representations of bones, we aim to cultivate a positive and welcoming atmosphere. The judicious selection of photographs will showcase happy children participating in everyday activities, subtly illustrating the improved quality of life associated with Strensiq, while adhering strictly to medical compliance guidelines and refraining from overt drug promotion. Our carefully crafted taglines will effectively communicate the transformative impact of Strensiq without resorting to direct selling techniques. Our ultimate objective is to provide doctors and medical professionals with a comprehensive design strategy that effectively conveys the value and potential of Strensiq in enhancing the lives of patients afflicted with rare bone diseases.