MUSE Gold

2024

Fist of Fury

Entrant Company

Swan college, Central South University of Forestry and Technology

Category

Branded Content - Branded Content / Other___

Client's Name

Country / Region

China

As a time-honored martial arts institution, the Chin Woo Athletic Association holds profound historical and symbolic significance in Chinese martial arts culture. It has witnessed the martial journey and pioneering efforts of the martial arts master, Huo Yuanjia, especially in his development of Mizong Quan (also known as the Lost Track Fist). Situated in his hometown—Jingwu Town, Tianjin—the Chin Woo Men Chinese Martial Art Park has rolled out a series of cultural and creative products under the theme of "Chin Woo Athletic Association and Huo Yuanjia", aiming to promote the 'Chin Woo Athletic Association' as a globally recognized cultural tourism IP, revitalize Chin Woo culture, and highlight the patriotism of Huo Yuanjia, a revered martial arts luminary.
The primary illustration embraces the style of engraved block printing characterized by bold lines, capturing a dynamic moment where Huo Yuanjia confronts a fierce tiger. With a determined expression, he exudes an aura of deterrence while squaring off against the tiger, which looms menacingly behind him with bared fangs. This imagery symbolizes the confrontation between Chinese martial arts and the untamed power of nature, embodying the martial artist's fearless determination in the face of adversity. The red dust swirls around the tiger and Huo Yuanjia, wrapping them in a unified scene pulsating with a sense of power. The sharp contrast between red and black intensifies the visual impact, infusing the scene with suspense and tension.
Drawing inspiration from the "Mizong Quan" pioneered by Huo Yuanjia, the logo showcases a fusion of martial arts and natural landscapes. At its center lies a powerful fist, surrounded by a ripple pattern that symbolizes the Daqing River in Xiqing District, Tianjin. Moreover, the background of cultural and creative derivatives is enriched with various traditional motifs: the cloud pattern embodies the pursuit of freedom and self-improvement by martial artists, and reflects the adaptability and flexibility of Chinese martial arts; the combination of plum blossoms and bamboo symbolizes the spirit of martial arts—persistence and bravery in forging ahead. These elements are brought to life through modern visual design, conveying the power and grace of Chin Woo martial arts.

Credits

Yu Zhang
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