MUSE Gold

2024

Hang Lung Properties Advent Calendar 2023

Entrant Company

Hang Lung Properties

Category

Marketing & Promotional - Promotional

Client's Name

Country / Region

Hong Kong SAR

Step into the enchanting season of Christmas with Hang Lung Properties as we unveil our snowflake-shaped advent calendar, a joyous expression of our heartfelt wishes for our esteemed stakeholders and valued business partners. The snowflake is a symbol of uniqueness, embodying the essential quality that we strive to inject into the spaces and experiences that we create to enrich lives.

A snowflake pops up to surprise receivers when they open the box, immersing them in the exuberance of the season as we share our warm festive greetings through a tantalizing array of sweet treats. Indulge in the exquisite taste of handcrafted chocolates, thoughtfully selected to accompany heartfelt messages that will add an extra sparkle to your celebrations with cherished friends and loved ones.

Crafted entirely from recyclable materials, this elegant advent calendar embraces our commitment to sustainability. However, its magic extends beyond sustainability. As the winter festivities give way to the auspicious Chinese New Year, this enchanting creation can seamlessly transform into a symbol of good fortune—a candy box that carries our joyous greetings throughout the new year.

Once the sweet treats have been savored, the countdown boxes of the advent calendar can be repurposed into six sets of DIY Fai Chun for the Chinese New Year, allowing receivers to continue the celebration with a perfect combination of creativity and tradition.

Credits

Senior Manager / Hang Lung Properties
Diana Yue
Assistant Manager / Hang Lung Properties
Yannessa Mok
Senior Officer / Hang Lung Properties
Frankie Chow
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