MUSE Platinum

2024

Red Sea International Film Festival

Entrant

TAIT

Category

Event - Live Show

Client's Name

Red Sea Film Foundation

Country / Region

United States

This global festival was a celebration of untold stories, diversity, women, and youth empowerment within the film industry, offering captivating workshops, including the art of film scoring, nurturing budding composers. It actively supported emerging talent through initiatives like the Red Sea Souk Awards, providing crucial support to 26 projects by directors from Saudi Arabia, the Arab world, and Africa. The festival boasted such stars as Sharon Stone and Halle Berry and Will Smith, who engaged in a captivating Vox chat where he generously shared encouragement with a talented young Palestinian filmmaker. Beyond cinema, the festival reshaped cultural narratives, nurtured a dynamic and inclusive film community and provided developing artistes with a forum for engagement, leaving an indelible mark on the cinematic landscape worldwide. At the festival's heart was the innovative Festival Garden, a dynamic communal space promoting community and exploration, with a futuristic linear design offering visitors unique daily experiences.

Credits

Creative Director/ Science & Sunshine
Wael Baytamouni
Marketing Director/ Red Sea Film Foundation
Samaher Mously
Brand Manager/Red Sea Film Foundation
Rawaa Alfarra
Account Director/Science & Sunshine
Myriam Ghazal
Vice President, Global Projects/TAIT
Matt Richman
Project Lead/TAIT
Kylie Mcomish
More Platinum Winners
Experiential & Immersive
2024
2024 MUSE Creative Awards Winner - The biggest 3D Interactive Experience in Latam

Entrant

TRISON NECSUM

Category

Experiential & Immersive - In-Store Experiences

Country / Region

Spain

Event
2024
2024 MUSE Creative Awards Winner - 2023 Upfront

Entrant

NBCUniversal

Category

Event - Entertainment Event (NEW)

Country / Region

United States

Integrated Marketing
2024
2024 MUSE Creative Awards Winner - Hello Hong Kong Recovery Campaign

Entrant

Hong Kong Tourism Board

Category

Integrated Marketing - Promotional

Country / Region

Hong Kong SAR

Advertising
2024
2024 MUSE Creative Awards Winner - Spylt Academy

Entrant

Spylt Milk

Category

Advertising - Online Ad (Campaign)

Country / Region

United States