MUSE Platinum

2024

The biggest 3D Interactive Experience in Latam

Entrant Company

TRISON NECSUM

Category

Experiential & Immersive - In-Store Experiences

Client's Name

CENCOSUD

Country / Region

Spain

Cencosud Experience presents a new immersive and impressive experience developed by Trison Necsum for three malls called Costanera Center, Florida Center and Alto Las Condes located in Santiago, Chile.

The installations combine high-resolution LED screens, dynamic digital content and interactivities to create a complete multi-sensory experience. With immersive sound, this digital artwork is one of the most powerful and surprising of its kind in Latam.

The screens envelop visitors in a stunning visual experience, with bright, vibrant colours that seem to jump off the screen. The dynamic digital content constantly moves and changes, creating a stunning and innovative visual experience that awakens the senses.

In addition, interactivities and augmented realities allow visitors to interact with the installation, creating a special visitor-technology link. By creating these digital art experiences in the three malls, it has transformed a common space into a surprising and memorable experience for visitors.

The installations feature surround sound that complements the visual experience, further confirming the potential of digital technology to create impressive and engaging artworks that set the tone for the future evolution of art and technology.

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