Silence is not an option

The branded design content is talking to the issue of Women's rights. Femininity is still facing this problem in the workspace and the modern society, so we realize that Women's rights should be spoken out more. The concept is telling women to try not to keep silent, and that they have the right to raise their voices to the communities. The public should not keep silent about this big issue either, even though it’s happening around them every day. Silence is not an option for both women and the public.

The idea of using the cross symbol came from the design process that evolved as people self-critiquing. During the research and design process, finding a powerful and appropriate visual language to present this sensitive topic becomes a big challenge. However, the cross symbol, for those abandoned idea sketches and design drafts, pops up in the process of critiquing designs. It represents this is not an option, both for design and the main message of the topic.