2024
NBA All-Star Weekend: Mind Health Mind Gym
Entrant Company
Reingold
Category
Experiential & Immersive - Expos, Conventions & Trade Shows
Client's Name
National Basketball Association (NBA) Mind Health
Country / Region
United States
How do you bring six key mental health themes to life for a large fan expo during NBA All-Star Weekend? Our answer: the Mind Gym. In partnership with NBA Mind Health, we created an interactive space that used videos, custom-designed games, guided meditations, postcards, stickers, and a community activation to highlight the themes of: move, play, pause, learn, connect, and nourish. For example, at the “play” station, fans were given 30 seconds to draw a randomly assigned NBA logo. The ultimate goal: showing visitors the small steps they can take every day to enhance their mental health.
Entrant Company
Yamamoto Agency
Category
Integrated Marketing - Brand Transformation / Repositioning
Country / Region
United States
Entrant Company
Techint Labs
Category
Corporate Identity - Corporate Identity Redesign
Country / Region
United States
Entrant Company
Getty Museum
Category
Experiential & Immersive - Kiosk (NEW)
Country / Region
United States
Entrant Company
Maryland State Ad Agency
Category
Branded Content - Cause / Awareness (NEW)
Country / Region
United States