2024
NBA All-Star Weekend: Mind Health Mind Gym
Entrant
Reingold
Category
Experiential & Immersive - Expos, Conventions & Trade Shows
Client's Name
National Basketball Association (NBA) Mind Health
Country / Region
United States
Gallery
About The Entry
How do you bring six key mental health themes to life for a large fan expo during NBA All-Star Weekend? Our answer: the Mind Gym. In partnership with NBA Mind Health, we created an interactive space that used videos, custom-designed games, guided meditations, postcards, stickers, and a community activation to highlight the themes of: move, play, pause, learn, connect, and nourish. For example, at the “play” station, fans were given 30 seconds to draw a randomly assigned NBA logo. The ultimate goal: showing visitors the small steps they can take every day to enhance their mental health.
Entrant
Dean&Co.
Category
Corporate Identity - Logos
Country / Region
United States
Entrant
Yuqi Zhao, Chuyi Zeng, Zhang Zhang, Weining Yan, Ruonan Qiao
Category
Student Submission - Student Conceptual Design
Country / Region
China
Entrant
Heilongjiang Academy of forestry design & research / China Longjiang Forest Industry Group Co., Ltd.
Category
Corporate Identity - Corporate Identity / Other___
Country / Region
China
Entrant
Titan Alpha
Category
Event - Conference / Convention
Country / Region
United States