2024
NBA All-Star Weekend: Mind Health Mind Gym
Entrant
Reingold
Category
Experiential & Immersive - Expos, Conventions & Trade Shows
Client's Name
National Basketball Association (NBA) Mind Health
Country / Region
United States
Gallery
About The Entry
How do you bring six key mental health themes to life for a large fan expo during NBA All-Star Weekend? Our answer: the Mind Gym. In partnership with NBA Mind Health, we created an interactive space that used videos, custom-designed games, guided meditations, postcards, stickers, and a community activation to highlight the themes of: move, play, pause, learn, connect, and nourish. For example, at the “play” station, fans were given 30 seconds to draw a randomly assigned NBA logo. The ultimate goal: showing visitors the small steps they can take every day to enhance their mental health.
Entrant
GinE Design
Category
Experiential & Immersive - Multi-Channel Experience
Country / Region
United Kingdom
Entrant
Flint Culture
Category
Social Media - Arts & Culture
Country / Region
United Kingdom
Entrant
Dongzhu Advertising（Shanghai）Co.,LTD.
Category
Outdoor Advertising - Signage
Country / Region
China
Entrant
Firstleaf
Category
Strategic Program - Digital Marketing Campaign
Country / Region
United States