HP OMEN – Choose Fun

Built & designed for gamers in mind, the HP OMEN line of laptops and desktops provides top-notch performance specs that won’t leave them lagging, all in a sleek exterior that helps them stand out at any LAN party. OMEN knows what gamers want and need.

For Gen Z, the line between reality and gaming hasn’t just been blurred, it’s been erased. They’ve gamified school, work and dating. And our photoshoot did the same, ‘leveling up,’ all the mundane activities of real life.

To further the use of this impactful imagery, there was a need to create a campaign leveraging this playful and surreal imagery across social channels. Headline placement was playful in and of itself, with animated script bobbing and weaving between subject, foreground, and background while not obscuring any of the beautiful photography adding motion & momentum.
Social post copy riffed off of the imagery, gaming & the overall reality-bending mood without getting stuck in specs and technicalities.

The end result was 9 unique social posts that celebrated the fun gamer lifestyle, that linked out to the homepage and showed that HP OMEN understands it—leading 473.5K monthly eyes to assets on the OMEN homepage.