2024
Entrant Company
Category
Client's Name
Country / Region
Hakka TV’s 20th anniversary celebration symbolizes the deep roots and expansion of Hakka popular culture. With the ever-growing “Tree of Time” as the thematic thread, the concert’s ground screen serves as the tree trunk, the curved screen as the canopy, and the lighting design as the branches, creating a giant, transforming mechanical backdrop to present the program’s five major segments: “Hakka Around the World” features century-old classic songs in a multinational, cross-border collaborative live performance that hypes up the atmosphere through a fresh perspective; “Hakka Playing Music” integrates traditional folk songs with hip-hop elements, generating a collision of unprecedented creativity, while three divas infuse century-old mountain songs with jazz style; “Hakka Storytelling” showcases three leading male singers performing in Taiwanese Hokkien, Hakka, and indigenous languages, exhibiting Taiwan’s cultural heritage; “Hakka Innovation” embodies the vitality of Hakka innovation through performances by emerging talents; and “The Future of Hakka” delivers a joint performance by real people with an AI virtual band. The entire event features over 30 musicians collaborating across genres, blending Hakka culture with future trends to create a groundbreaking music celebration. From start to finish, the seamless content and rich layers of presentation ensure that every performance is a surprise, overturning Hakka stereotypes while conveying Hakka culture’s depth and transformation. Let “Make Some Noise” rock the world and touch your heart again!
Credits
Entrant Company
TAIT
Category
Event - Public Event
Country / Region
United States
Entrant Company
Beijing Wangjianxi Culture & Technology Co., Ltd.
Category
Event - Art Event
Country / Region
China
Entrant Company
Visual Latina
Category
Experiential & Immersive - In-Store Experiences
Country / Region
United States
Entrant Company
Encore Advertising(SHANGHAI)Co., Ltd.
Category
Experiential & Immersive - Expos, Conventions & Trade Shows
Country / Region
China