MUSE Gold

2024

『客家製譟Make Some Noise』Hakka TV’s 20th concert

Entrant Company

Vision Media

Category

Event - Concert

Client's Name

Noah Hung

Country / Region

Taiwan

Hakka TV’s 20th anniversary celebration symbolizes the deep roots and expansion of Hakka popular culture. With the ever-growing “Tree of Time” as the thematic thread, the concert’s ground screen serves as the tree trunk, the curved screen as the canopy, and the lighting design as the branches, creating a giant, transforming mechanical backdrop to present the program’s five major segments: “Hakka Around the World” features century-old classic songs in a multinational, cross-border collaborative live performance that hypes up the atmosphere through a fresh perspective; “Hakka Playing Music” integrates traditional folk songs with hip-hop elements, generating a collision of unprecedented creativity, while three divas infuse century-old mountain songs with jazz style; “Hakka Storytelling” showcases three leading male singers performing in Taiwanese Hokkien, Hakka, and indigenous languages, exhibiting Taiwan’s cultural heritage; “Hakka Innovation” embodies the vitality of Hakka innovation through performances by emerging talents; and “The Future of Hakka” delivers a joint performance by real people with an AI virtual band. The entire event features over 30 musicians collaborating across genres, blending Hakka culture with future trends to create a groundbreaking music celebration. From start to finish, the seamless content and rich layers of presentation ensure that every performance is a surprise, overturning Hakka stereotypes while conveying Hakka culture’s depth and transformation. Let “Make Some Noise” rock the world and touch your heart again!

Credits

Vision Media
Noah Hung
Broadcast Producer
Hakka TV
Production
Vision Internation Media Co,Ltd.
Executive Director
Hung Jung Liang
General Planner
Huang Ying Hua
Music Director
Hung Ching-Yao
Band Leader
Chao Chia-Chu
Animation Production/Motion Capture
Crescent Digi-Cast
Stage Design
Zero Design Co., Ltd.
Lighting Design Supervisor
Xiao Ma
Laser Design Supervisor
Chen Yi-Ming
Visual Coordination
ACT Creative
Video Post-Production
TimeLine Studio
Cinematography Engineering
Infinity Multimedia Production Co., Ltd.
Program Director
Li Li-Fang
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