MUSE Platinum

2024

SAM — What's the Sound of Your Brand?

Entrant Company

Stephen Arnold Music (SAM)

Category

Video - Self-Promotion

Client's Name

Country / Region

United States

The new creative reel for Stephen Arnold Music (SAM) — “What’s the Sound of Your Brand?” — combines cutting-edge sonic branding with dazzling, AI-generated animation. Created in association with transmedia company Elevate Pictures, the short piece integrates the studio’s work for leading brands into the story of a young woman who is taken out of her morning routine and transported to a surreal world of sonic immersion and brand audio.

SAM wanted to present itself and sonic branding in a new light. The sonic branding agency was after something that would demonstrate its creativity across diverse industries in a way that is both instantly familiar and incredibly progressive.

The video was produced using a live actress shot on green screen, and then processed using a mix of generative AI and traditional animation and editing techniques. SAM worked closely with Elevate Pictures to develop a story that shows how sonic branding influences our lives in more ways than we realize. The soundtrack is composed entirely from SAM’s wide-ranging client work demonstrating its creativity, expertise, and unique position in the sonic branding industry. Since launching, the creative reel has been featured in Forbes and has received acclaim across the industry for its progressive use of AI.

Credits

President, Creative & Marketing / SAM
Chad Cook
President, Music Services / SAM
Whitney Arnold
Director, Brand Strategy / SAM
Russell Boiarsky
Production Director / SAM
Jesus Garcia
Chief Engineer / SAM
Paul West
CEO & Founding Partner / Elevate Pictures
Jeremy Hughes
Creative Director / Elevate Pictures
Ron Wells
Art Director & Animator / Elevate Pictures
Patrick Danber
Actress & Project Coordinator / Elevate Pictures
Tatum Beck
Senior Editor / Elevate Pictures
Brennan Kurfees
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