SAM — What's the Sound of Your Brand?

The new creative reel for Stephen Arnold Music (SAM) — “What’s the Sound of Your Brand?” — combines cutting-edge sonic branding with dazzling, AI-generated animation. Created in association with transmedia company Elevate Pictures, the short piece integrates the studio’s work for leading brands into the story of a young woman who is taken out of her morning routine and transported to a surreal world of sonic immersion and brand audio.
SAM wanted to present itself and sonic branding in a new light. The sonic branding agency was after something that would demonstrate its creativity across diverse industries in a way that is both instantly familiar and incredibly progressive.
The video was produced using a live actress shot on green screen, and then processed using a mix of generative AI and traditional animation and editing techniques. SAM worked closely with Elevate Pictures to develop a story that shows how sonic branding influences our lives in more ways than we realize. The soundtrack is composed entirely from SAM’s wide-ranging client work demonstrating its creativity, expertise, and unique position in the sonic branding industry. Since launching, the creative reel has been featured in Forbes and has received acclaim across the industry for its progressive use of AI.