2024
Google: Macy's Thanksgiving Day Parade 2022
Entrant Company
NBCUniversal
Category
Branded Content - Entertainment
Client's Name
Country / Region
United States
Capturing the "perfect" holiday shot from the Macy’s Thanksgiving Day Parade can be challenging with a shivering couple in the background or that pesky unexpected passerby photobomb. So, in a series of three pieces that ran throughout the Macy’s Thanksgiving Day Parade, the NBC Creative Partnership team showcased how the Google Pixel 7 can take holiday photos that didn't quite turn out like planned and edit them—showcasing how the Magic Eraser and Photo Unblur make the holidays truly shine.
Credits
Entrant Company
PIRANHA, Socio
Category
Integrated Marketing - Rebranding
Country / Region
United States
Entrant Company
Believe Media
Category
Video - Celebrity / Fan
Country / Region
United States
Entrant Company
Paper Crowns
Category
Video - Branding
Country / Region
United States
Entrant Company
Experience Fresh
Category
Video - Senior Audience (NEW)
Country / Region
United States