MUSE Platinum

2024

Google: Macy's Thanksgiving Day Parade 2022

Entrant Company

NBCUniversal

Category

Branded Content - Entertainment

Client's Name

Google

Country / Region

United States

Capturing the "perfect" holiday shot from the Macy’s Thanksgiving Day Parade can be challenging with a shivering couple in the background or that pesky unexpected passerby photobomb. So, in a series of three pieces that ran throughout the Macy’s Thanksgiving Day Parade, the NBC Creative Partnership team showcased how the Google Pixel 7 can take holiday photos that didn't quite turn out like planned and edit them—showcasing how the Magic Eraser and Photo Unblur make the holidays truly shine.

MUSE Creative Awards Winner – Google: Macy's Thanksgiving Day Parade 2022 by NBCUniversal (Image 1)

MUSE Creative Awards Winner – Google: Macy's Thanksgiving Day Parade 2022 by NBCUniversal (Image 2)

MUSE Creative Awards Winner – Google: Macy's Thanksgiving Day Parade 2022 by NBCUniversal (Image 3)

Credits

Production Company

Creative Partnerships at NBCU

Editor

Scott Richter

SVP, Marketing, Creative Partnerships at NBCU

Sari Feinberg

VP, Creative Director, Creative Partnerships at NBCU

Kim Blando

VP, Marketing, Creative Partnerships at NBCU

John Calmus

Executive Creative Director, Creative Partnerships at NBCU

Joseph Kanellitsas

Sr. Director, Post-Production, Creative Partnerships at NBCU

Sal Jurado

Executive Producer, Creative Partnerships at NBCU

Michelle Shapiro

Creative Production Specialist, Creative Partnerships at NBCU

Ryan Gomes

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