MUSE Platinum

2024

Google: Macy's Thanksgiving Day Parade 2022

Entrant Company

NBCUniversal

Category

Branded Content - Entertainment

Client's Name

Google

Country / Region

United States

Capturing the "perfect" holiday shot from the Macy’s Thanksgiving Day Parade can be challenging with a shivering couple in the background or that pesky unexpected passerby photobomb. So, in a series of three pieces that ran throughout the Macy’s Thanksgiving Day Parade, the NBC Creative Partnership team showcased how the Google Pixel 7 can take holiday photos that didn't quite turn out like planned and edit them—showcasing how the Magic Eraser and Photo Unblur make the holidays truly shine.

Credits

Production Company
Creative Partnerships at NBCU
Editor
Scott Richter
SVP, Marketing, Creative Partnerships at NBCU
Sari Feinberg
VP, Creative Director, Creative Partnerships at NBCU
Kim Blando
VP, Marketing, Creative Partnerships at NBCU
John Calmus
Executive Creative Director, Creative Partnerships at NBCU
Joseph Kanellitsas
Sr. Director, Post-Production, Creative Partnerships at NBCU
Sal Jurado
Executive Producer, Creative Partnerships at NBCU
Michelle Shapiro
Creative Production Specialist, Creative Partnerships at NBCU
Ryan Gomes
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