MUSE Silver

2024

A Redefined Hub for Heath Care Plan Exploration

Entrant Company

Bonsai Media Group

Category

Website - Health

Client's Name

Jefferson Health Plans

Country / Region

United States

Jefferson Health Plans, the healthcare powerhouse formerly known as Health Partner Plans (HPP), was going through a rebranding initiative to redefine their digital presence. The goal was clear: craft an intuitive, high-performing Umbraco website acting as a user-friendly hub, seamlessly guiding users to each plan-specific site.

Our approach delved into detailed discovery—defining brand personas, refining user flows, and employing advanced technologies like Next.JS and React. The outcome was a sleek, mobile-first design with an impressive 439-millisecond loading time.

Key Highlights:
- Successful rebranding with a modern, mobile-first design.
- Intuitive user experience, helping all users find their ideal plan effortlessly.
- SEO optimization for enhanced online visibility.
- Remarkable 439-millisecond website loading time.
- Positioned Jefferson Health Plans as an industry leader.

This project is a standout in healthcare digital transformation, blending innovation and functionality seamlessly.

Credits

Creative Director, Bonsai Media Group
Evan Fraser
Lead Developer, Bonsai Media Group
Jesse Andrews
Lead Project Manager, Bonsai Media Group
Matt Crow
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