Washington, DC / Philadelphia 30th St. Station Domination

From May 1 - August 7, 2023, Destination DC partnered with Intersection for an out-of-home takeover of Philadelphia's 30th Street station. Philadelphia is a key regional market for Washington, DC and 30th Street Station is the second largest Amtrak hub in the Northeast Corridor, heavily trafficked by Amtrak and Southeastern Pennsylvania Transportation Authority (SEPTA) rail service commuters.
Destination DC's “Station Domination” campaign included 140 placements ranging from digital screens and backlit dioramas to printed banners, posters, window graphics and kiosks both inside and outside of the station. Creative was tied together with catchy headlines letting consumers know exactly how far away they were from DC – whether it was a two-hour train ride or 340,000 steps. Several of the OOH placements included different QR codes, which led to relevant content on washington.org.
A partnership with MobileFuse allowed us to extend our reach by geofencing outdoor locations and retargeting users on their mobile devices. This takeover earned 31,741,620 total impressions and was very positively received on social.
All creative was produced by Destination DC's in-house creative team.