Alvi's Drift Cap Classique Campaign

In a post-COVID world, the current societal mood reveals a growing search for meaning, and intensified quests for authenticity and deeper connection. Life itself has become an occasion worthy of daily celebration.

In spring 2023, internationally renowned South African winery Alvi’s Drift launched an evocative campaign, designed not only to highlight their exceptional Cap Classique wines, but celebrate, empower, and inspire South African women.

ALVI’S DRIFT CAP CLASSIQUE RANGE: CELEBRATE A LIFE WELL LIVED

As South Africa's first black female orchestra conductor and soundtrack composer for the Bridgerton-inspired Netflix series “Queen Charlotte”, our primary campaign influencer, Ofentse Pitse, perfectly embodied Alvi’s Drift’s “Celebrate A Life Well Lived” Cap Classique Campaign.

The campaign message was further amplified by three pioneering female influencers: Mandisa Mfeka, SA’s first female fighter pilot; Cartier Lebatie, attorney and women’s advocate; and Keaoleboga Nkashe, LGBTQIA+, women’s, and children’s rights advocate.

Central to this campaign was a visually stunning lifestyle video featuring Ofentse Pitse. Rich in narrative, it created a deep connection between our target audience and the Alvi’s Drift brand.

Our female influencers shared social media videos discussing significant moments from their journeys to success – while enjoying Alvi’s Drift Cap Classique. These videos encouraged their followers to share their own interpretations of “a life well lived”

A blend of luxury and warmth, the campaign aesthetic mirrored both the elegance of Alvi’s Drift’s Cap Classique range and its ethos of “Dare To Be True”.

Celebrating, Elevating, and Inspiring with Alvi’s Drift

The success of this campaign stemmed from a deep understanding of our audience, allowing us to create a powerful concept to connect them to the Alvi’s Drift brand.

Witnessing women celebrating each other, their significant achievements and their lives well lived was truly remarkable. It sparked dialogues around Alvi’s Drift and its uplifting campaign narrative, while positioning its Cap Classique wines as the celebratory drink of choice.

This campaign set new standards in both concept and execution, redefining the promotional landscape within South Africa’s premium sparkling wine category.