Ads for the world

As Yves Rocher is the No.1 beauty brand in France, being number one means we can speak boldly! Creating momentum to capture attention and believing that we can make significant changes in the beauty market, we challenge ourselves with campaigns that take unexpected perspectives and speak about what other brands dare not. We choose to overlook sales figures and instead prioritize actions that benefit the world.

Concept & Originally
"Ads for the World" is a campaign that goes beyond mere words. We aim to do something greater than any brand has done before. We aspire to be the number one brand genuinely dedicated to the world, doing everything to make it a better place. This campaign by Yves Rocher aims to redefine every sustainability campaign that has come before, creating a new image that makes the world love and understand Yves Rocher more. It overlooks sales figures and prioritizes the planet instead.

Implementation & Execution
Advertisement film that changes the target audience from consumers to this world! Because we are the number one beauty brand, we dare to create advertisements that do not sell products to consumers. We believe this film will make viewers feel good, and the world will recognize that "Yves Rocher is a beauty brand that cares for the world," without needing to explain the product's benefits to them, because everyone already knows our products are of high quality.
Friend of Yves Rocher, the new face reflecting the image of those who care about the world: Yipso - Ariyakanta Mahapruekpang, are women who live under the concept of changing something for the world, hence there is no one better suited to present the story of this campaign

Effectiveness & Business Result
A campaign that reinforces Yves Rocher's position as France's top beauty brand, now with a fresh focus on sincere environmental commitment. This new positioning emphasizes their dedication to making the world a better place. The campaign's success is highlighted by a video with the highest view-through rate we've ever achieved, reaching 1.8 million views within a month.