MUSE Gold

2024

AI by Your Side

Entrant Company

Baidu Online Network Technology (Beijing) Co., Ltd.

Category

Strategic Program - Digital Marketing Campaign

Client's Name

Country / Region

China

The inspiration behind AI by Your Side stems from our contemplation on family, kinship, and life. In 21st-century China, the rapid socio-economic development coupled with the intensifying trend of an aging population has significantly altered family structures and lifestyles. Young people are moving away from their hometowns for work or pursuing their dreams and personal growth through studying abroad, leaving an increasing number of elderly and children behind. Through this platform, we aim to allow them to feel the warmth of home and the strength of companionship in the little moments of life, while also raising awareness about the significance of being there for one another, cherishing every moment spent with loved ones.
We're delving into the intersection of digital and emotion, pioneering the introduction of generative conversational digital personas in the industry. Our system has the capability to create highly realistic digital personas in the virtual world, tailored to users' own appearance and voice, facilitating interaction. This innovation not only advances the fusion of artificial intelligence with virtual imagery but also offers users a fresh, highly personalized interactive experience.
Utilizing generative AI technology, users can simply upload a single photo, allowing the system to generate a conversational video avatar. This avatar possesses a striking resemblance to real individuals in appearance, personality, and behavior. Capable of swiftly generating diverse content tailored to user needs and scenarios, it continuously improves quality and efficiency through ongoing learning and optimization, providing users with emotional support and companionship.
Warm tones are often employed to evoke a sense of sunlight, warmth, vitality, and passion, conveying emotions such as love, enthusiasm, energy, happiness, and hope. By crafting the product interface in warm and bright tones, we aim to imbue users with warmth and delight during their product experience, fostering a sense of understanding and care within our product ecosystem
Centered around user needs, We've designed an interface that is both sleek and user-friendly, simplifying the user experience.

Credits

Yujie Shi
Yong Zhang
Chen Cao
Jiali Ma
Junchao Yan
Sumin Hu
Chenyang Ma
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