MUSE Gold

2024

Experiential Shopping Experience for Press-on Nail

Entrant Company

Yue Hu, Xi Zhou and Minghao He

Category

Website - Website Redesign

Client's Name

Country / Region

United States

As an experimental pioneer in AI-powered press-on nail design, Virtu AI is a conceptual project that envisioned revolutionizing nail art with Artificial Intelligence-Generated Content (AIGC). The project proposed an innovative solution that allows users to design highly personalized press-on nails with AI and connects these creative individuals with skilled crafters globally, transforming AI designs into physical products. By leveraging generative AI, Virtu AI enables users to bring their digital designs to life, bridging the gap between virtual creativity and tangible reality.
The Virtu AI website features a sleek, modern design with a clean layout that emphasizes creativity and ease of use. A delightful and fashionable color palette coupled with high-quality visuals creates an exciting and inviting atmosphere.
One unique aspect of the Virtu AI website is its innovative approach to AI-powered nail pattern design, which is easy, intuitive, and interactive. Users can generate AI prompts with visual hints through a single structured sentence by selecting suggested options or inputting text. This provides an engaging and unique experience that sets Virtu AI apart from other AI image generation projects.
Virtu AI impacts culture and society by offering highly customized designs that allow users to express their identity and personality freely. This innovation fosters inclusivity and community, democratizing access to advanced AI tools, and enhancing cultural diversity and social bonds. It will inspire more designers and enthusiasts to explore the world of nail art and AIGC.

Credits

UX/UI Designer
Yue Hu
UX/UI Designer
Xi Zhou
Creative Technologist
Minghao He
More Gold Winners
Social Media
2024
MUSE Advertising Awards - BOS x Siya Kolisi Campaign

Entrant Company

Magnetic Creative

Category

Social Media - Food & Beverage

Country / Region

South Africa

Experiential & Immersive
2024
MUSE Advertising Awards - The Dolby House: Redefining Immersive Experiences at SXSW

Entrant Company

Sparks

Category

Experiential & Immersive - Brand Engagement Event

Country / Region

United States

Branded Content
2024
MUSE Advertising Awards - We've Got You
Lowe's

Entrant Company

NBCUniversal

Category

Branded Content - Retail

Country / Region

United States

Mobile App
2024
MUSE Advertising Awards - HEAR ME: AI Assistant for People with Hearing Loss

Entrant Company

HMW Design Studio ( Xiaobi / Junru )

Category

Mobile App - Services

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy