MUSE Gold

2024

Experiential Shopping Experience for Press-on Nail

Entrant Company

Yue Hu, Xi Zhou and Minghao He

Category

Website - Website Redesign

Client's Name

Country / Region

United States

As an experimental pioneer in AI-powered press-on nail design, Virtu AI is a conceptual project that envisioned revolutionizing nail art with Artificial Intelligence-Generated Content (AIGC). The project proposed an innovative solution that allows users to design highly personalized press-on nails with AI and connects these creative individuals with skilled crafters globally, transforming AI designs into physical products. By leveraging generative AI, Virtu AI enables users to bring their digital designs to life, bridging the gap between virtual creativity and tangible reality.
The Virtu AI website features a sleek, modern design with a clean layout that emphasizes creativity and ease of use. A delightful and fashionable color palette coupled with high-quality visuals creates an exciting and inviting atmosphere.
One unique aspect of the Virtu AI website is its innovative approach to AI-powered nail pattern design, which is easy, intuitive, and interactive. Users can generate AI prompts with visual hints through a single structured sentence by selecting suggested options or inputting text. This provides an engaging and unique experience that sets Virtu AI apart from other AI image generation projects.
Virtu AI impacts culture and society by offering highly customized designs that allow users to express their identity and personality freely. This innovation fosters inclusivity and community, democratizing access to advanced AI tools, and enhancing cultural diversity and social bonds. It will inspire more designers and enthusiasts to explore the world of nail art and AIGC.

Credits

UX/UI Designer
Yue Hu
UX/UI Designer
Xi Zhou
Creative Technologist
Minghao He
More Gold Winners
Video
2024
MUSE Advertising Awards - Preferred Banking - Be a Game Changer and “Carry” Yourself

Entrant Company

Sunny Idea (HK) Limited, Zenith HK

Category

Video - Financial Services

Country / Region

Hong Kong SAR

Video
2024
MUSE Advertising Awards - Sagarmatha Next
Sagarmatha Next

Entrant Company

IVAR Studios

Category

Video - Nonprofit

Country / Region

Sweden

Video
2024
MUSE Advertising Awards -  Elevating Convenience with Craft Beer Collaboration

Entrant Company

Robot Interactive + Marketing

Category

Video - Food & Beverage

Country / Region

Canada

Corporate Identity
2024
MUSE Advertising Awards - Hello Cocoa
Hello Cocoa

Entrant Company

Leona Design Pty Ltd

Category

Corporate Identity - Brand Identity

Country / Region

Australia