2024
The Humanity Check
Entrant Company
Amnesty International Italia
Category
Corporate Social Responsibility - Pro Bono (Free)
Client's Name
Amnesty International Italia
Country / Region
Italy
On October 7th a devastating escalation unfolded between Israel, Hamas, and other Palestinian armed groups. In the midst of this turmoil, Amnesty International launched a campaign to turn social viewers into activists. "Humanity Check" leveraged the logic of reCAPTCHA to catalyze social action, transforming routine verification into an act of human solidarity. It challenged the passive online viewers to become agents of change. Each post, infused with up-to-the-minute statistics, culminated in a "Humanity Check" and a call to action to sign our petition for a ceasefire.
Credits
Entrant Company
DeVito/Verdi
Category
Advertising - Magazine Ad (Campaign)
Country / Region
United States
Entrant Company
Freelance
Category
Website - Causes / Awareness (NEW)
Country / Region
United States
Entrant Company
Marsden Marketing
Category
Strategic Program - Product Launch
Country / Region
United States
Entrant Company
Yang Zhou
Category
Advertising - Advertising Campaign
Country / Region
United States