2024
The Humanity Check
Entrant Company
Amnesty International Italia
Category
Corporate Social Responsibility - Pro Bono (Free)
Client's Name
Amnesty International Italia
Country / Region
Italy
On October 7th a devastating escalation unfolded between Israel, Hamas, and other Palestinian armed groups. In the midst of this turmoil, Amnesty International launched a campaign to turn social viewers into activists. "Humanity Check" leveraged the logic of reCAPTCHA to catalyze social action, transforming routine verification into an act of human solidarity. It challenged the passive online viewers to become agents of change. Each post, infused with up-to-the-minute statistics, culminated in a "Humanity Check" and a call to action to sign our petition for a ceasefire.
Credits
Entrant Company
McGuffin Creative Group
Category
Publication - Magazine
Country / Region
United States
Entrant Company
KoçSistem Bilgi ve IletiSim Hizmetleri A.S
Category
Website - Best User Experience
Country / Region
Turkey
Entrant Company
Spire Agency
Category
Branded Content - B2B
Country / Region
United States
Entrant Company
AARP Brand Creative Services
Category
Social Media - Event / Live Event
Country / Region
United States