2024
The Humanity Check
Entrant
Amnesty International Italia
Category
Corporate Social Responsibility - Pro Bono (Free)
Client's Name
Amnesty International Italia
Country / Region
Italy
Gallery
About The Entry
On October 7th a devastating escalation unfolded between Israel, Hamas, and other Palestinian armed groups. In the midst of this turmoil, Amnesty International launched a campaign to turn social viewers into activists. "Humanity Check" leveraged the logic of reCAPTCHA to catalyze social action, transforming routine verification into an act of human solidarity. It challenged the passive online viewers to become agents of change. Each post, infused with up-to-the-minute statistics, culminated in a "Humanity Check" and a call to action to sign our petition for a ceasefire.
Featured Media
Credits
Entrant
KGdesign
Category
Branded Content - Recruitment
Country / Region
China
Entrant
Tenaci
Category
Corporate Identity - Brand Identity
Country / Region
United Kingdom
Entrant
MCI USA
Category
Corporate Identity - Brand Identity
Country / Region
United States
Entrant
Freelance
Category
Mobile App - Mobile App / Other___
Country / Region
United States