2024
The Humanity Check
Entrant Company
Amnesty International Italia
Category
Corporate Social Responsibility - Pro Bono (Free)
Client's Name
Amnesty International Italia
Country / Region
Italy
On October 7th a devastating escalation unfolded between Israel, Hamas, and other Palestinian armed groups. In the midst of this turmoil, Amnesty International launched a campaign to turn social viewers into activists. "Humanity Check" leveraged the logic of reCAPTCHA to catalyze social action, transforming routine verification into an act of human solidarity. It challenged the passive online viewers to become agents of change. Each post, infused with up-to-the-minute statistics, culminated in a "Humanity Check" and a call to action to sign our petition for a ceasefire.
Credits
Entrant Company
Dentix Team
Category
Student Submission - Student App
Country / Region
United States
Entrant Company
Play Design Lab
Category
Corporate Identity - Brand Identity
Country / Region
Taiwan
Entrant Company
Tainan University of Technology
Category
Student Submission - Student Event
Country / Region
Taiwan
Entrant Company
Mingyue Qu
Category
Video - Consumer Product / Services
Country / Region
United States