2024
The Humanity Check
Entrant Company
Amnesty International Italia
Category
Social Media - Social Media / Other___
Client's Name
Amnesty International Italia
Country / Region
Italy
On October 7th a devastating escalation unfolded between Israel, Hamas, and other Palestinian armed groups. In the midst of this turmoil, Amnesty International launched a digital campaign to turn social viewers into activists. "Humanity Check" leveraged the logic of reCAPTCHA to catalyze social action, transforming routine verification into an act of human solidarity. It challenged the passive online viewers to become agents of change. Each post, infused with up-to-the-minute statistics, culminated in a "Humanity Check" and a call to action to sign our petition for a ceasefire.
Credits
Entrant Company
Ocean Spray
Category
Corporate Identity - Corporate Identity Redesign
Country / Region
United States
Entrant Company
BRC Imagination Arts
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
United States
Entrant Company
CQL
Category
Best Agency Awards - eCommerce Agency of the Year
Country / Region
United States
Entrant Company
Ignite2x
Category
Integrated Marketing - Brand Partnerships
Country / Region
United States