2024
The Humanity Check
Entrant Company
Amnesty International Italia
Category
Social Media - Social Media / Other___
Client's Name
Amnesty International Italia
Country / Region
Italy
On October 7th a devastating escalation unfolded between Israel, Hamas, and other Palestinian armed groups. In the midst of this turmoil, Amnesty International launched a digital campaign to turn social viewers into activists. "Humanity Check" leveraged the logic of reCAPTCHA to catalyze social action, transforming routine verification into an act of human solidarity. It challenged the passive online viewers to become agents of change. Each post, infused with up-to-the-minute statistics, culminated in a "Humanity Check" and a call to action to sign our petition for a ceasefire.
Credits
Entrant Company
Headline Media
Category
Video - Branding
Country / Region
Israel
Entrant Company
Sparks
Category
Experiential & Immersive - Corporate Event
Country / Region
United States
Entrant Company
Gravity Global
Category
Social Media - Financial Services
Country / Region
United Kingdom
Entrant Company
YouTube
Category
Social Media - Social Media / Other___
Country / Region
United States