2024
The Humanity Check
Entrant Company
Amnesty International Italia
Category
Social Media - Social Media / Other___
Client's Name
Amnesty International Italia
Country / Region
Italy
On October 7th a devastating escalation unfolded between Israel, Hamas, and other Palestinian armed groups. In the midst of this turmoil, Amnesty International launched a digital campaign to turn social viewers into activists. "Humanity Check" leveraged the logic of reCAPTCHA to catalyze social action, transforming routine verification into an act of human solidarity. It challenged the passive online viewers to become agents of change. Each post, infused with up-to-the-minute statistics, culminated in a "Humanity Check" and a call to action to sign our petition for a ceasefire.
Credits
Entrant Company
Big Idea Advertising
Category
Corporate Identity - Corporate Identity Redesign
Country / Region
United States
Entrant Company
Save the Children Hong Kong
Category
Social Media - Celebrity & Influencer
Country / Region
Hong Kong SAR
Entrant Company
NBCUniversal
Category
Branded Content - Social
Country / Region
United States
Entrant Company
Tourist board of Krapina Zagorje County, Croatia
Category
Video - Tourism
Country / Region
Croatia (Hrvatska)