2024
The Humanity Check
Entrant
Amnesty International Italia
Category
Social Media - Social Media / Other___
Client's Name
Amnesty International Italia
Country / Region
Italy
Gallery
About The Entry
On October 7th a devastating escalation unfolded between Israel, Hamas, and other Palestinian armed groups. In the midst of this turmoil, Amnesty International launched a digital campaign to turn social viewers into activists. "Humanity Check" leveraged the logic of reCAPTCHA to catalyze social action, transforming routine verification into an act of human solidarity. It challenged the passive online viewers to become agents of change. Each post, infused with up-to-the-minute statistics, culminated in a "Humanity Check" and a call to action to sign our petition for a ceasefire.
Featured Media
Credits
Entrant
Yuan-Sheng International Performing and Artistic Co.,Ltd
Category
Event - Entertainment Event (NEW)
Country / Region
Taiwan
Entrant
Impossible Studios
Category
Video - Music
Country / Region
Canada
Entrant
Muse Literary
Category
Publication - Book
Country / Region
United States
Entrant
Pence Media Group
Category
Event - Live Show
Country / Region
United States