MUSE Silver

2024

A Little Assistance

Entrant Company

PACO Collective

Category

Video - Public Service & Activism

Client's Name

ComEd

Country / Region

United States

The Problem
Most ComEd customers who are considered low to middle income don’t realize they qualify for financial assistance to help cover their energy bills. Even worse, 90% of those considered lower income made sacrifices on other necessities like groceries and medicine to pay their energy bills, and 68% conserved energy to uncomfortable levels in order to save energy.

The Big Insight
Everyone deserves access to affordable energy and ComEd goes the extra mile to provide customers with bill assistance options. While a little help can go a long way, nobody wants to feel or be seen as helpless. When people receive assistance, whether financial or otherwise, they may feel inspired to pass it on.

The Solution
A heartwarming campaign called “A Little Assistance” where neighbors pass on and do little acts of kindness for each other, all triggered by an act of assistance from ComEd.

Credits

CCO / PACO Collective
Pablo Acosta
VP, ECD / PACO Collective
Martin Serra
ACD / PACO Collective
Dan O'Connor
Sr. Art Director / PACO Collective
Yuleni Espinosa
Sr. Account Director / PACO Collective
Jonathan Moreno
Accont Supervisor / PACO Collective
Emily Pauletto
VP, Director of Strategy / PACO Collective
Mari Sanchez
Associate Director of Project Management / PACO Collective
Ivette Sanchez
Sr. Manager, Marketing Education & Outreach / ComEd
Laura Basili
Manager, Customer Education and Marketing / ComEd
Tina Laudando
Sr. Marketing Specialist , Advertising / ComEd
Kimberly Christensen
Marketing Education & Outreach Manager / ComEd
Giulian Ferruggio
Sr. Producer / PACO Collective
Peter Norman
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