2024
Entrant Company
Category
Client's Name
Country / Region
The Problem
Most ComEd customers who are considered low to middle income don’t realize they qualify for financial assistance to help cover their energy bills. Even worse, 90% of those considered lower income made sacrifices on other necessities like groceries and medicine to pay their energy bills, and 68% conserved energy to uncomfortable levels in order to save energy.
The Big Insight
Everyone deserves access to affordable energy and ComEd goes the extra mile to provide customers with bill assistance options. While a little help can go a long way, nobody wants to feel or be seen as helpless. When people receive assistance, whether financial or otherwise, they may feel inspired to pass it on.
The Solution
A heartwarming campaign called “A Little Assistance” where neighbors pass on and do little acts of kindness for each other, all triggered by an act of assistance from ComEd.
Credits
Entrant Company
Bilan Liu, Hanqing Zhao
Category
Corporate Identity - Brand Identity
Country / Region
United States
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The Anything Group
Category
Advertising - Advertising Campaign
Country / Region
United States
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Far East Fame Line DDB
Category
Marketing & Promotional - Promotional
Country / Region
Thailand
Entrant Company
Tenaci
Category
Corporate Identity - Brand Identity
Country / Region
United Kingdom