Cisco IMPACT Ignites Sellers’ Competitive Fire

Cisco IMPACT brings 20,000 global sellers to Las Vegas to align on the go-to-market strategy, learn about the latest Cisco innovations, discover new business opportunities, and have an enormous amount of fun. Every year the challenge is to deliver a more innovative and energizing event than the previous year. The experience aims to unite and inspire a globally diverse salesforce – in age, gender, ethnicity and neurology.

In 2024 Cisco leaned into attendees’ innate competitive spirits and prioritized an inclusive experience for our diverse audience. The result? A satisfaction score that was the second highest overall in the event’s 17 year history and a salesforce that is ready to win.