NBA All-Star Weekend: Rising Stars Event

“Our stories are all unfinished.” That was the theme of the "Unfnshed Co-Lab" NBA Player Development event with standout first- and second-year players during the 2024 NBA All-Star Weekend. Reingold supported this hourlong event by creating more than 30 custom sketches illustrating personal moments and phrases from each player’s “story.” Reingold provided visual and storytelling support for the event programming, including an opening video to set the tone for this one-of-a-kind engagement.
The primary goals of this event were to introduce the NBA's rising stars to the league's Player Development program--and then leverage storytelling as a way to inspire players to begin thinking about what the next chapters in their journey could be.