MUSE Platinum

2024

Cisco Partner Summit 2023 Turns Up the Miami Heat

Entrant Company

Cisco Systems, Inc.

Category

Event - B2B Event

Client's Name

Jill Brewer

Country / Region

United States

Thousands of partners represent Cisco in the marketplace, contributing to nearly 90% of Cisco’s bookings. Cisco Partner Summit is an exclusive flagship event that reaches a business-critical audience to deepen partner relationships and drive confidence in and loyalty to Cisco.

With three days of networking, technology training, and executive access, attendee feedback indicates the event is one of the most critical annual touch points between Cisco and its partner community. Each year the goal is to raise the bar higher and stand out as the best partner event in the industry.

Cisco Partner Summit 2023 was hosted in Miami Beach, Florida and reached 7,000+ partners and Cisco employees – more than 3,000 onsite and 4,000 through a digital broadcast. Inspired by a vibrant new location and determined to deliver on attendee feedback, the team shaped the program around two complimentary strategic focus areas: content and experience. From actionable and relevant keynote content to global celebrations and networking events, the team designed with innovation and intention.

Partner Summit 2023 received the highest event satisfaction score in its 28-year program history – a testament to the success of the strategic approach.

Credits

George P Johnson
TENCUE
Jaguar Studios
Rainfocus
Freeman
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