MUSE Silver

2024

2024 Calendar – Vetnia by Elanco

Entrant Company

Ulled Asociados

Category

Marketing & Promotional - Calendar

Client's Name

ELANCO Iberia

Country / Region

Spain

Elanco is a global leader in animal health, dedicated to innovating and delivering products and services to prevent and treat disease in farm animals and pets, creating value for farmers, pet owners, veterinarians, stakeholders, and society as a whole. It is present in 90 countries and has over 9000 employees.

In 2023, Elanco launched Vetnia, a community of animal health professionals that is inspired by the values of the veterinary profession: the passion and courage that are involved in following this vocation, the perseverance, the love for animals and the commitment to global health. Through Vetnia, Elanco supports and assists them in their daily fight for animal health and welfare.

As part of the program, Ulled was challenged by Elanco to create a 2024 calendar with an impactful message that could be sent to veterinary clinics across Spain and Portugal.

The Vetnia Calendar 2024 pays tribute to the therapy and service dogs which play an important social role in helping to improve the quality of life of many people. Illustrated with photos of these dogs in action (one per month), complemented with short texts, it tells the moving, uplifting stories of these animals and their humans.

These stories also recognize the work of the associations, technical teams, veterinarians and volunteers who train and take in the dogs, always taking care of their welfare so that they can continue to perform their duties.

The 13 associations highlighted in the 2024 Calendar integrate Elanco’s “Dejemos Huella” program, which celebrates its 25th anniversary. Roughly translated as “Let’s leave our mark”, it advocates for animal adoption, responsible coexistence and support for animal-assisted intervention programs, championing working animals such as rescue and law enforcement dogs. With a positive impact on society, “Dejemos Huella” has helped thousands of people with some kind of therapeutic, educational or social need in Spain and Portugal to have a better quality of life.

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