Sydney Children’s Hospitals Foundation: Employer Brand

To achieve your ambitions as an organisation, you need the right people on your team. But the world of work has changed. Attracting those you want isn’t about simply offering them a box of benefits, it’s about showing them why what you’re doing is something they’d want to be a part of.

This was the philosophy which underpinned our approach when SunnySideUp were engaged to deliver a new Employer Brand and Employee Value Proposition (EVP) for Sydney Children’s Hospitals Foundation (SCHF). A year-long project at perhaps the most pivotal moment in the SCHF’s +35 year history, the work helped take this incredible organisation to its next level.

One of the largest and most trusted kids' health charities in the country, SCHF raises funds to help provide all children with access to the best possible healthcare, whenever and wherever they need it.

Known for its forward-looking, proactive approach, at the start of 2022, when the world was just beginning to see past the heights of the pandemic, SCHF were quick to move to grow and strengthen its team. It needed a new Employer Brand and EVP built for the times, one which would not only capture the story of who it was today, but also paint the picture of its ambitions for the future.

It is hard to overemphasise the importance of this project. The impact of Covid had permanently shifted the landscape of employment, irreversibly changing how people viewed, not just what they did for work, but who they did it for.

Results
SCHF’s new Employer Brand and EVP was created during a time of unprecedented change in the employment market. The margins for error were smaller than ever. Since its launch in July 2023, some incredible results have been achieved.

- 408% increase in average number of job views per ad
- 335% increase in users
- 298% increase in page views for new Careers Page
- Shortlisted for the AFR best places to work
- Media coverage praising it as 'cutting edge' and 'beyond the norm’