2024
Entrant Company
Category
Client's Name
Country / Region
'X or GO' is the second reality show of the globally popular group XG and M2. It is an unpredictable travel reality show, where the means of travel to their sleeping space – everything is determined by XG’s decision. Members of XG experienced various travel spots in Korea as well as food, showing off their sense of humor. The program consists of 5 episodes, and they exceeded 5M views based on M2’s Youtube; it received a lot of support from the global fans.
Entrant Company
22Squared
Category
Video - Food & Beverage
Country / Region
United States
Entrant Company
Layer
Category
Video - Games (NEW)
Country / Region
United States
Entrant Company
Sparks
Category
Best Agency Awards - Innovative Agency of the Year
Country / Region
United States
Entrant Company
Xiaomi Global Social Media Team, Xiaomi Spain, Xiaomi Germany, Xiaomi Italy, Xiaomi Thailand, Xiaomi Poland
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
China