MUSE Platinum

2024

One23

Entrant Company

NBCUniversal

Category

Event - Live Show

Client's Name

Country / Region

United States

NBCUniversal's One23 showcased the collaboration among tech members, clients, and competitors to advance the media industry. As NBCU's third tech conference, One23 provided partners with an immersive experience, highlighting developments in gaming, data, measurement, and more. Held at Quorum by Convene in New York City, the event featured a candid fireside chat with Apple co-founder Steve Wozniak, partner testimonials from General Motors and Accenture leaders, and an appearance from NBC late-night host Jimmy Fallon.
One23 offered breakout sessions for an in-depth exploration of topics and a networking reception. The event centered around three learning pillars: Data and Measurement, Gaming and Connected TV, and Content and Innovation. It brought together executive teams,
technology partners, press, and NBCUniversal employees for interactive sessions and discussions around NBCU's One Platform.
Notably, One23 led to the establishment of the Joint Industry Committee (JIC) and the introduction of Peacock Ad Manager, simplifying ad purchasing for small businesses. VideoAmp became a certified audience measurement partner, and partnerships with iSpot and other measurement providers enhanced targeting capabilities.
One23 centered around the commitment to delivering on promises. The event brought together a diverse mix of technology and marketing experts, encouraging networking and collaboration, and highlighting the significance of innovation and dedication within NBCUniversal. The experience captured attendees and empowered them to harness the potential of the One Platform, keeping them at the cutting edge of technology.

Credits

Chief Marketing Officer / NBCUniversal
Josh Feldman
SVP, Strategy & Creative / NBCUniversal
Steven Rummer
VP, Live Production & Project Management / NBCUniversal
Andrew Gottlieb
VP, Creative / NBCUniversal
Karin Henderson
Project Director / NBCUniversal
Tory Toso
Creative Director / NBCUniversal
Yujin Lee
VP, Strategy, NBCUniversal
Catie Liken
Hudson Gray
Toy Robot
TV Tech Managers
More Platinum Winners
Integrated Marketing
2024
MUSE Advertising Awards - Ferrari 250 GTO Auction Campaign

Entrant Company

Affinity Creative Group

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United States

Video
2024
MUSE Advertising Awards - Power Off

Entrant Company

Freelance

Category

Video - COVID-19-Related

Country / Region

China

Video
2024
MUSE Advertising Awards - Ruben Toledo's Love Letter to His Wife Isabel-On Creativity

Entrant Company

Savannah College of Art and Design

Category

Video - Fashion

Country / Region

United States

Event
2024
MUSE Advertising Awards - Red Sea International Film Festival
Red Sea Film Foundation

Entrant Company

TAIT

Category

Event - Cultural Event

Country / Region

United States