2024
Safe Choice Refresh Campaign
Entrant
Yamamoto Agency
Category
Integrated Marketing - Brand Transformation / Repositioning
Client's Name
Nutrena
Country / Region
United States
The aisles are visually noisy and SafeChoice could benefit from an updated look to stand out and tell a clear brand story. The team was challenged to solve a way to reposition the SafeChoice brand to give it a more modern, relevant feel in today’s equine nutrition world—without alienating loyal SafeChoice buyers.
Entrant
International Monetary Fund
Category
Publication - Magazine
Country / Region
United States
Entrant
Taskrabbit
Category
Outdoor Advertising - Transit / Airport / Kiosk
Country / Region
United States
Entrant
Carnegie Mellon University
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
United States
Entrant
ARN
Category
Audio - Commercial (Single) (NEW)
Country / Region
Australia