MUSE Silver

2024

Safe Choice Refresh Campaign

Entrant Company

Yamamoto Agency

Category

Integrated Marketing - Brand Transformation / Repositioning

Client's Name

Nutrena

Country / Region

United States

The aisles are visually noisy and SafeChoice could benefit from an updated look to stand out and tell a clear brand story.​ The team was challenged to solve a way to reposition the SafeChoice brand to give it a more modern, relevant feel in today’s equine nutrition world—without alienating loyal SafeChoice buyers.

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