2024

Kare's

Entrant Company

Nancy Gao

Category

Corporate Identity - Brand Identity

Client's Name

Kiehl's

Country / Region

United States

Kare’s is a hypothetical hotel designed for skincare brand Kiehl’s. Rooted in Kiehl’s apothecary skincare ethos, the hotel Kare’s aims to enhance people’s health from within to without, from bone to skin. Kare’s offers customers a holistic experience of getting energy from nature based on personal needs. All aged and all gendered people are deserved to get natural scientific lift-up here.

I experimented with variations of the letter 'K' and an organic outer circle, inspired by slices of fruits or vegetables and the fluidity of cells. When people can absorb energy from their bones to their skin, from food to nature, and from daily self-care routines to restful sleep in a hotel, they can achieve true health with Kare’s.