MUSE Platinum

2024

Warner Bros. Studio Tour Tokyo - The Making of Harry Potter

Entrant Company

Thinkwell Group (A TAIT Company)

Category

Experiential & Immersive - Experiential & Immersive / Other___

Client's Name

Warner Bros.

Country / Region

United States

Warner Bros. Studio Tour Tokyo – The Making of Harry Potter is the largest indoor Harry Potter attraction in the world and the first Warner Bros. Studio Tour to open in Asia.

Building off the success of the original Harry Potter studio tour near London, the key to the reimagining for Tokyo was to tell a more linear filmmaking story and showcase the works of the many people and departments behind the scenes from Production Design to the Art of Sound.

The tour is customized to local fans through custom media narrated by Kensho Ono, the Japanese film dub voice of Harry Potter, bilingual exhibit content, plus localized food and beverage options and Tokyo-exclusive merchandise.

The Tokyo sets were recreated by bringing together the actual filmmaking talent from the movies, with many elements built in the UK and painstakingly transported to Tokyo. Some are bigger than anything seen at the attraction in London, like the complete Ministry of Magic set, at a full 9,200 sq.ft. (855 sq./m).

The attraction in Tokyo has dozens of individual media moments ranging from a seamless 270-degree, 80-meter wide 13K multi-projector wrap-around screen in the lobby to intimate moments with the filmmakers talking about their process, to a life-size Eddie Redmayne (the actor who portrayed Newt Scamander in the Fantastic Beasts films) who takes guests through the process of creating digital creatures.

There are also bespoke interactive experiences, ranging from making yourself a talking portrait in Hogwarts, creating a take-home media moment walking through the Floo Network chimney in the Ministry of Magic set, or making your own Death Eater mask.

With a suggested length of stay of approximately four hours, guests coming to experience The Making of Harry Potter in Tokyo are finding themselves spending up to seven hours or more. With a delightful Potter Food Hall off the main lobby, an outdoor Butterbeer bar, a themed dining experience on the Backlot halfway through the Tour, and an incredibly immersive retail environment loaded with its own show elements and interactive moments, seven hours feels quite plausible.

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