K Camp - Dead Wrong

In late 2023, Atlanta rapper K Camp approached Blackstar Agency to craft a suite of content for his upcoming album ‘Float 2 London’, including a music video for the track “Dead Wrong”. Initial consultations revealed that the album was a tribute to K Camp's time in London, capturing the city’s forward-thinking musical sound, rich history, and the luxurious feel of the West End. This vision needed to be reflected in the visuals.
Through subsequent Transatlantic meetings, Blackstar Agency, in collaboration with Apollo Films, created moodboards and treatments that encapsulated the album's themes. The concept tied together the album’s inspirations with the vibe and energy of “Dead Wrong”. The team envisioned a world blending traditional hip-hop elements with a dreamy, trippy aesthetic. The video juxtaposed luxury drives through London with blurred visuals, high-energy colors, and elements moving both forwards and in reverse.
In December 2023, K Camp arrived in London for the shoot. The production utilized handheld cameras and a Snorricam chest-mounted rig for immersive POV shots, along with car-mounted cameras to embed the viewer in the action with K Camp and his companion, model and artist IMANI.
Post-production involved innovative techniques to enhance the trippy experience. Motion blur was added to specific scenes, and in car scenes towards the end, the action was meticulously masked to play different parts of the frame in opposite directions, increasing the sense of confusion and drama. These effects were integrated with a slick edit and eye-catching grading, making the “Dead Wrong” video a standout piece in K Camp’s album campaign.
The collaboration between Blackstar Agency and Apollo Films resulted in a visually captivating music video that not only embodies the spirit of "Float 2 London" but also pushes the boundaries of traditional hip-hop visuals, ensuring its place as a hero piece in K's album campaign.K Camp’s YouTube subscribers increased by 29,599 for January & 6,213 in February. The video saw 1.4 million impressions with a 7.2% click-through rate. "Dead Wrong"'s cutdown on Shorts reached 7.3k people across YouTube, +11 new subscribers from the post--with average percentage audience retention at 122.3% and receiving 198,400 impressions.