MUSE Gold

2024

MIND 24-7 Rebrand

Entrant Company

Imaginari

Category

Corporate Identity - Corporate Identity Redesign

Client's Name

MIND 24-7

Country / Region

United States

MIND 24-7’s initial branding was straightforward and professional — perfect for attracting investors, which the startup did in May 2021 when it received $20 million in funding to open five urgent mental health care clinics in the Southwest. But the branding wasn’t resonating with MIND 24-7’s next audience: prospective patients. In 2023, MIND 24-7 launched a new brand that engaged consumers, employees and investors alike.

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