2024
Qwale Logo Redesign: A Fusion of Color Psychology and Design
Entrant
Freelance
Category
Corporate Identity - Logos
Client's Name
Qwale
Country / Region
United States
Gallery
About The Entry
Transformed fintech branding by concentrating on a strategic overhaul of the logo and an intuitive user-centric design for its mobile app. This innovative project, driven by in-depth user research, has successfully rebranded Qwale as a contemporary, user-focused player in the fintech industry.
Leveraging color psychology and symbolism, the fintech app's rebranding merges blue and purple for trust and clarity, with a Qwale bird logo symbolizing freedom and growth, embodying financial empowerment and distinctive identity.
Entrant
ARN
Category
Audio - Commercial (Single) (NEW)
Country / Region
Australia
Entrant
Cynda Media Lab
Category
Corporate Identity - Logos
Country / Region
United States
Entrant
RITTA
Category
Outdoor Advertising - In-Store
Country / Region
United States
Entrant
Alexander & Turner Inc. Medical Illustration Studio
Category
Marketing & Promotional - Illustration
Country / Region
United States