2024
Qwale Logo Redesign: A Fusion of Color Psychology and Design
Entrant Company
Freelance
Category
Corporate Identity - Logos
Client's Name
Qwale
Country / Region
United States
Transformed fintech branding by concentrating on a strategic overhaul of the logo and an intuitive user-centric design for its mobile app. This innovative project, driven by in-depth user research, has successfully rebranded Qwale as a contemporary, user-focused player in the fintech industry.
Leveraging color psychology and symbolism, the fintech app's rebranding merges blue and purple for trust and clarity, with a Qwale bird logo symbolizing freedom and growth, embodying financial empowerment and distinctive identity.
Entrant Company
DeVito/Verdi
Category
Branded Content - Influencer Marketing
Country / Region
United States
Entrant Company
DeVito/Verdi
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
Blackstar Agency
Category
Marketing & Promotional - Cover (DVD / CD / Book)
Country / Region
United Kingdom
Entrant Company
IMGE
Category
Best Agency Awards - Best Agency Culture
Country / Region
United States