MUSE Gold

2024

The Fruit of My Woman Opening Sequence

Entrant Company

Xinyue Gu

Category

Video - Show Opening Segment

Client's Name

Country / Region

United States

This is the opening sequence of the TV adaptation of the Korean novel "The Fruit of My Woman”.

The story depicts how over the years of marriage, the "wife" transforms from someone yearning for freedom and appearing younger than others, gradually into an aged, submissive, and withering soul—
Using Kafka's "The Metamorphosis" style, this sequence shows the process of the "wife" eventually turning into a plant, dependent on the "husband" to survive. And just like most plants, her ultimate fate also reaches the end of life as winter approaches.

Credits

Director, Producer, Designer, Animator
Xinyue Gu
More Gold Winners
Corporate Identity
2024
2024 MUSE Creative Awards Winner - Petco Cafe
Yike(Nikko) Ni

Entrant Company

Ambiwishes Technology Inc

Category

Corporate Identity - Logos

Country / Region

United States

Marketing & Promotional
2024
2024 MUSE Creative Awards Winner - HUAMEI Resort Indigo Hotel Signage System
Shenzhen Asiantime Beyond Design Consultant Co., Ltd.

Entrant Company

Shenzhen Asiantime Beyond Design Consultant Co., Ltd.

Category

Marketing & Promotional - Infographics

Country / Region

China

Video
2024
2024 MUSE Creative Awards Winner - welcome to billuverse

Entrant Company

Grupo LVT

Category

Video - Banking

Country / Region

Mexico

Website
2024
2024 MUSE Creative Awards Winner - Climb Credit Union Website Redesign

Entrant Company

Climb Credit Union

Category

Website - Banking

Country / Region

United States