2024
Entrant Company
Category
Client's Name
Country / Region
This is the opening sequence of the TV adaptation of the Korean novel "The Fruit of My Woman”.
The story depicts how over the years of marriage, the "wife" transforms from someone yearning for freedom and appearing younger than others, gradually into an aged, submissive, and withering soul—
Using Kafka's "The Metamorphosis" style, this sequence shows the process of the "wife" eventually turning into a plant, dependent on the "husband" to survive. And just like most plants, her ultimate fate also reaches the end of life as winter approaches.
Credits
Entrant Company
Hong Kong Tourism Board
Category
Advertising - Advertising Campaign
Country / Region
Hong Kong SAR
Entrant Company
BlueTriton Brands
Category
Strategic Program - Brand Strategy Campaign
Country / Region
United States
Entrant Company
Andras Koncz
Category
Video - Video / Others___
Country / Region
Australia
Entrant Company
mediaman GmbH
Category
Best Agency Awards - B2B Agency of the Year
Country / Region
Germany