MUSE Gold

2024

The Fentanyl Frontline

Entrant Company

Rescue Agency

Category

Video - Public Service & Activism

Client's Name

County of Los Angeles Public Health, Substance Abuse Prevention and Control

Country / Region

United States

The "Fentanyl Frontline" campaign represents an extensive effort to address the fentanyl crisis in Los Angeles County. Faced with a stark lack of awareness, knowledge, and understanding of the risks associated with fentanyl, our campaign shines a light on this critical public health issue by targeting four distinct audience groups. To spark action, the campaign shares powerful stories based on true experiences from people on the frontlines of the fentanyl crisis. Our campaign highlights the magnitude of this issue and encourages each Los Angeleno to take a stand against this unseen enemy.

Credits

Senior Creative Director, Rescue
Rachel Starkey
Senior Creative Director, Rescue
Kelly Day
Senior Art Director, Rescue
Joe Kinstler
Senior Copywriter, Rescue
Mike Kreutzer
Senior Copywriter, Rescue
Jess Underwood
Junior Copywriter, Rescue
Jules Norton
Copy Editor, Rescue
Gaby Rosenblum
Production Director, Rescue
Javier Fernandez
Director of Photography, Rescue
Spencer Combs
Video Editor, Rescue
Charlie Rouse
Video Editor, Rescue
Camille Zapata
Producer, Rescue
Nicole Teusch-Butcher
Director, Los Angeles County Department of Public Health Substance Abuse Prevention and Control Bureau (SAPC)
Dr. Gary Tsai
Section Manager, Equitable Access and Promotion Section (EAPS) Strategic Network Development Branch (SND) Los Angeles County Department of Public Health Substance Abuse Prevention and Control Bureau (SAPC)
Cherene Cexil
Unit Manager, Community and Youth Engagement Prevention Services Division Los Angeles County Department of Public Health Substance Abuse Prevention and Control Bureau (SAPC)
Rangell Oruga
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