2024

The Fentanyl Frontline

Entrant Company

Rescue Agency

Category

Video - Public Service & Activism

Client's Name

County of Los Angeles Public Health, Substance Abuse Prevention and Control

Country / Region

United States

The "Fentanyl Frontline" campaign represents an extensive effort to address the fentanyl crisis in Los Angeles County. Faced with a stark lack of awareness, knowledge, and understanding of the risks associated with fentanyl, our campaign shines a light on this critical public health issue by targeting four distinct audience groups. To spark action, the campaign shares powerful stories based on true experiences from people on the frontlines of the fentanyl crisis. Our campaign highlights the magnitude of this issue and encourages each Los Angeleno to take a stand against this unseen enemy.

MUSE Creative Awards Winner - The Fentanyl Frontline 1

MUSE Creative Awards Winner - The Fentanyl Frontline 2

MUSE Creative Awards Winner - The Fentanyl Frontline 3

MUSE Creative Awards Winner - The Fentanyl Frontline 4

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Credits

Senior Creative Director, Rescue

Rachel Starkey

Senior Creative Director, Rescue

Kelly Day

Senior Art Director, Rescue

Joe Kinstler

Senior Copywriter, Rescue

Mike Kreutzer

Senior Copywriter, Rescue

Jess Underwood

Junior Copywriter, Rescue

Jules Norton

Copy Editor, Rescue

Gaby Rosenblum

Production Director, Rescue

Javier Fernandez

Director of Photography, Rescue

Spencer Combs

Video Editor, Rescue

Charlie Rouse

Video Editor, Rescue

Camille Zapata

Producer, Rescue

Nicole Teusch-Butcher

Director, Los Angeles County Department of Public Health Substance Abuse Prevention and Control Bureau (SAPC)

Dr. Gary Tsai

Section Manager, Equitable Access and Promotion Section (EAPS) Strategic Network Development Branch (SND) Los Angeles County Department of Public Health Substance Abuse Prevention and Control Bureau (SAPC)

Cherene Cexil

Unit Manager, Community and Youth Engagement Prevention Services Division Los Angeles County Department of Public Health Substance Abuse Prevention and Control Bureau (SAPC)

Rangell Oruga

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Integrated Marketing

2024