2024

The Fentanyl Frontline

Entrant Company

Rescue Agency

Category

Video - Public Service & Activism

Client's Name

County of Los Angeles Public Health, Substance Abuse Prevention and Control

Country / Region

United States

The "Fentanyl Frontline" campaign represents an extensive effort to address the fentanyl crisis in Los Angeles County. Faced with a stark lack of awareness, knowledge, and understanding of the risks associated with fentanyl, our campaign shines a light on this critical public health issue by targeting four distinct audience groups. To spark action, the campaign shares powerful stories based on true experiences from people on the frontlines of the fentanyl crisis. Our campaign highlights the magnitude of this issue and encourages each Los Angeleno to take a stand against this unseen enemy.