MUSE Silver

2024

PHYZIKA

Entrant Company

inkpression™

Category

Corporate Identity - Brand Identity

Client's Name

Phyzika Official Ltd.

Country / Region

Bulgaria

PHYZIKA is a purpose-driven brand designed to redefine activewear. It transforms training outfits into fashionable statement pieces, focusing on sustainability and comfort. PHYZIKA identifies an everyday problem while listening to the customer's needs. As a result, the brand finds a niche in the market.

Born during COVID-19, PHYZIKA needed a distinctive approach to enter the market from a distance. The main touchpoints are the identity design, the website, and, most importantly, their sustainable packaging experience.

We organized naming workshops and first worked on research and the vital brand strategy. As part of the extensive project, we continued with identity, tone of voice, copywriting, packaging, photography, video, and digital design. Everything was done sustainably, with "less is more" being the project's mantra, including the recyclable fabrics, minimal waste, paper, and look and feel. The brand uses no plastic.

The visual identity is a classy balance between expressive typography, calming pastel green, and minimalistic features. The brand's essence can be found in the layout lockup, where any photography or white space can flourish. Our color scheme is black and white, with a little of the custom PHYZIKA Mint color. It promotes calmness and well-being while hinting at the brand's sustainable philosophy.

We used 100% sustainable materials, such as environment-friendly cardboard shipping boxes; recyclable FSC, acid-free papers, and soy-based inks; biodegradable and compostable cornstarch bags; bespoke acrylic hangers that are durable, recyclable, and eco-friendly. Our custom PHYZIKA Mint fabric is recyclable and made with 100% renewable energy. Our printed materials, such as business cards, tags, thank you cards, and envelopes, are printed on recyclable, FSC-certified paper, produced using an innovative process based on the starch in the potato peelings – a by-product of the food industry. It feels like a tactile mixture of silk and sand, reminding us of our nature-friendly clothing.

The customers recognize PHYZIKA as a different, long-awaited brand and the solution to a problem. Despite the recent launch, niche yoga and stretching studios, boutiques, hotels, and retreats have already placed orders. PHYZIKA is targeting the big online retailers of high-end fashion goods next.

Credits

inkpression™
Creative Direcotr
Yanko Djarov
Designer
Nikola Slavov
UX Designer
Ivona Stefanova
More Silver Winners
Website
2024
MUSE Advertising Awards - HSI Sensing Website
HSI Sensing

Entrant Company

Bad Penny Factory

Category

Website - Business to Business

Country / Region

United States

Best Agency
2024
MUSE Advertising Awards - LeadOrigin - Design Agency of the Year category

Entrant Company

LeadOrigin

Category

Best Agency Awards - Creative / Design Agency of the Year

Country / Region

United States

Corporate Identity
2024
MUSE Advertising Awards - ReBrand Iparana Ecoresort
Fecomercio - Sesc - Senac

Entrant Company

Montenegro Design

Category

Corporate Identity - Corporate Identity Redesign

Country / Region

Brazil

Branded Content
2024
MUSE Advertising Awards - What Really Counts Campaign
Nutrena Cargill

Entrant Company

Yamamoto Agency

Category

Branded Content - B2C

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy