2024
Entrant Company
Category
Client's Name
Country / Region
This brand has been focusing on producing and exporting garlic seasoning products for 30 years and needs to find a breakthrough in their traditional brand. Garlic can be made into sauces in different form and flavors, each with its own uniqueness. The essence of the product is the same garlic. In terms of marketing and communication, each flavor needs to be very clear and distinctive in order to attract consumers' attention and make it easier to choose.
Use anthropomorphic methods to create the image of the Garlic Man, and use lively images and movements to explore different scenes, such as: Minced Garlic in Water - the Garlic-Man is swimming; Garlic in Chili Oil - the Garlic-Man is eating chili peppers. Through the different stories of Garlic-Man, it can be closely connected with the product, and can also be extended to other products in the future. The purpose is to reach consumers who are interested in garlic seasoning, create a strong emotional resonance with them, and convey the brand concept and story. Sauce is a daily consumer product, not a gift. It only needs to be printed with economical prices.
Entrant Company
Dreinullmotion GmbH
Category
Video - Health & Fitness
Country / Region
Germany
Entrant Company
DIN, JINJIN PRODUCTION
Category
Advertising - Advertising Campaign
Country / Region
South Korea
Entrant Company
Deloitte Digital
Category
Publication - Publication / Other___
Country / Region
United States
Entrant Company
MCI USA
Category
Video - Consumer Product / Services
Country / Region
United States