MUSE Silver

2024

Garlic seasoning packaging series

Entrant Company

Rice Creation Limited

Category

Branded Content - Food & Beverage

Client's Name

Country / Region

China

This brand has been focusing on producing and exporting garlic seasoning products for 30 years and needs to find a breakthrough in their traditional brand. Garlic can be made into sauces in different form and flavors, each with its own uniqueness. The essence of the product is the same garlic. In terms of marketing and communication, each flavor needs to be very clear and distinctive in order to attract consumers' attention and make it easier to choose.

Use anthropomorphic methods to create the image of the Garlic Man, and use lively images and movements to explore different scenes, such as: Minced Garlic in Water - the Garlic-Man is swimming; Garlic in Chili Oil - the Garlic-Man is eating chili peppers. Through the different stories of Garlic-Man, it can be closely connected with the product, and can also be extended to other products in the future. The purpose is to reach consumers who are interested in garlic seasoning, create a strong emotional resonance with them, and convey the brand concept and story. Sauce is a daily consumer product, not a gift. It only needs to be printed with economical prices.

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