MUSE Gold

2024

"Silent Night"

Entrant Company

The Fold

Category

Video - Cause / Awareness

Client's Name

The Salvation Army

Country / Region

United States

30% of families with a single-mother in the US live under the poverty line. Even in the most desperate moments, these mothers, and individuals just like them, can look to the The Salvation Army for relief. This film shows how something so small, like a seasonal donation to a Salvation Army Bell Ringer, can contribute to a real sense of hope, and in this story, a peaceful silent night to a mother in need.

Credits

Director
Benji Allred
Executive Producer
Christian Darais
Executive Producer
Merik Richardson
Executive Creative Director
David Morring
Creative Director
Amanda Jackson
Creative Director
Katie Bernet
Agency Producer
Bridget Fontenot
Account Supervisor
Jillian Holliday
Account Principal
Cassidy Wren
Account Principal
Jon Lee
Chief Executive Officer
Pedro Lerma
Strategist
Julie Ross
Strategy Director
Jennifer Marzett
Strategy Principal
Kelly Piland
Post-Production
Camp Lucky
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