Inaugural “FFA Live! Inside Convention Show”

Pence Media Group was proud to support the 96th National FFA Convention + Expo. One of Indianapolis' largest annual conventions with 70,000+ attendees, The National FFA is focused on growing the next generation of leaders in agriculture. Convention week allows FFA members to explore the various pathways for their future, learn new things, and engage with people from across the nation.
In addition to supporting National FFA with PR, social media management, influencer marketing + management, crisis communications planning + support, and workshops + presentations, PMG took National FFA’s convention to a whole new level with their first-ever highlight show, FFA Live! Inside Convention, that was broadcast across all FFA online platforms.
Our team helped develop and produce the show from concept to creation, including building a working newsroom & versatile studio set from the ground up in Lucas Oil Stadium. We helped create the intern job description, reach out to top journalism schools to recruit reporters, train the selected group, and manage them onsite like they were in a real live newsroom. PMG’s own Nicole Pence Becker served as host, conducting 8 in-studio interviews, while 6 student-reporters took viewers to the convention floor, generating story ideas & conducting interviews in order to create 41 broadcast-style news stories. The end result was three 1-hour shows recapping each day of convention, providing a way for the nearly 1 million FFA members, advisors, families & supporters to be engaged, educated & entertained. The show was simply not just a broadcast, but a tribute to the young minds shaping the future of agriculture.
PMG was incredibly proud to help execute this event and we were honored to receive this testimonial from National FFA Director of Marketing Communication Services, Larry Downes: "FFA Live! Inside Convention was an idea we have been tossing around for several years, but our team is too small, and we lack the video production expertise to do it alone. PMG brought the resources, connections with INNOVATIVE and expertise to do it right. We’ve worked on several projects with PMG. FFA “Live! is the capstone…so far." #ConsiderItDone with PMG!