MUSE Platinum

2024

Pure Life: Healthy Connections

Entrant

BlueTriton Brands

Category

Strategic Program - Branding Refresh

Client's Name

Pure Life Water

Country / Region

United States

A brand campaign that led to Pure Life regaining its title as the #1 bottled water brand in America.

Credits

Creative Director, The Lab @ BlueTriton Brands
Christi Lazar
Sr. Brand Manager, Pure Life
Meagan Pirog
Associate Brand Manager, Pure Life
Michael Casarella
VP Brands, BlueTriton Brands
Laetitia Allexant-DelRossi
CMO, BlueTriton Brands
Kheri Tillman
Sr. Content Creator, The Lab @ BlueTriton Brands
Al Garcia
Videographer, The Lab @ BlueTriton Brands
Dan Stoddard
Media Manager, The Lab @ BlueTriton Brands
Emily Ryan
Website Manager, The Lab @ BlueTriton Brands
Ornette Coleman
Associate Director Strategy & Activation, Sr. Content Creator, The Lab @ BlueTriton Brands
Michelle Burgstiner
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