2024

Pure Life: Healthy Connections

Entrant Company

BlueTriton Brands

Category

Strategic Program - Branding Refresh

Client's Name

Pure Life Water

Country / Region

United States

A brand campaign that led to Pure Life regaining its title as the #1 bottled water brand in America.

MUSE Creative Awards Winner – Pure Life: Healthy Connections by BlueTriton Brands (Image 1)

MUSE Creative Awards Winner – Pure Life: Healthy Connections by BlueTriton Brands (Image 2)

MUSE Creative Awards Winner – Pure Life: Healthy Connections by BlueTriton Brands (Image 3)

MUSE Creative Awards Winner – Pure Life: Healthy Connections by BlueTriton Brands (Image 4)

MUSE Creative Awards Winner – Pure Life: Healthy Connections by BlueTriton Brands (Image 5)

MUSE Creative Awards Winner – Pure Life: Healthy Connections by BlueTriton Brands (Image 6)

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Credits

Creative Director, The Lab @ BlueTriton Brands

Christi Lazar

Sr. Brand Manager, Pure Life

Meagan Pirog

Associate Brand Manager, Pure Life

Michael Casarella

VP Brands, BlueTriton Brands

Laetitia Allexant-DelRossi

CMO, BlueTriton Brands

Kheri Tillman

Sr. Content Creator, The Lab @ BlueTriton Brands

Al Garcia

Videographer, The Lab @ BlueTriton Brands

Dan Stoddard

Media Manager, The Lab @ BlueTriton Brands

Emily Ryan

Website Manager, The Lab @ BlueTriton Brands

Ornette Coleman

Associate Director Strategy & Activation, Sr. Content Creator, The Lab @ BlueTriton Brands

Michelle Burgstiner

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