From Smallest To The Biggest

Logo Software is the leading domestic business software company Türkiye. It provides software solutions for businesses of all sizes in different sectors. However, the perception of the brand among consumers was limited to being just an "accounting software" provider, as accounting software was the initial product of the company which was founded 40 years ago. It was crucial to communicate that the brand offers not just accounting software, but end-to-end business software solutions covering all the software needs of companies of all sizes. The goal was to elevate the brand's perception and attract new customers for various software products.

The primary target audience was SMEs (Small and Medium-sized Enterprises). However, when it came to business software, it was important not to overwhelm the audience with technical details. In addition, we wanted to make the message heard by a wider audience for whom B2B software is a low interest subject where they don’t understand much about. We decided to convey the message of offering solutions beyond accounting by highlighting products of various sectors which all share one common point: Being supported by Logo Software.
In our film, we focused on the message that, regardless of their size, Logo Software stands behind businesses in different categories, and with Logo, businesses are always "1-0 ahead.