2024
Entrant Company
Category
Client's Name
Country / Region
We wanted to debunk myths and spit facts.
Farmers are a jaded bunch of professionals. They've seen and heard it all when it comes to growing better, more productive crops. Our Myth or Fact campaign aimed to raise awareness and drive consideration for a new seed treatment product by creating and marketing an educational video series focused on debunking seed treatment myths with CruiserMaxx APX as the real solution.
To generate interest and intrigue, we created an urban myth-themed mascot, William B. Biggfoote. This Certified Myth Expert was a scroll-stopping host that caused growers to pause and pay attention to a topic farmers don't usually focus on – seed treatments.
• Our Tactics:
• Email
• Paid Social
• Organic Social
• Trade Show Support
• Agronomic Topics:
• Paid Social
• Organic Social
• Native/ Advertorial
• Email
Credits
Entrant Company
China Mobile Internet Co., Ltd
Category
Mobile App - Guides / Ratings / Reviews
Country / Region
China
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Bad Penny Factory LLC
Category
Website - Lifestyle
Country / Region
United States
Entrant Company
Lizi Studio
Category
Corporate Identity - Logos
Country / Region
United States
Entrant Company
Baidu Online Network Technology (Beijing) Co., Ltd
Category
Mobile App - Social Networking
Country / Region
China