2024

Myth or Fact Video Series

Entrant Company

G&S

Category

Integrated Marketing - Integrated Marketing Campaign

Client's Name

Syngenta

Country / Region

United States

We wanted to debunk myths and spit facts.
Farmers are a jaded bunch of professionals. They've seen and heard it all when it comes to growing better, more productive crops. Our Myth or Fact campaign aimed to raise awareness and drive consideration for a new seed treatment product by creating and marketing an educational video series focused on debunking seed treatment myths with CruiserMaxx APX as the real solution.
To generate interest and intrigue, we created an urban myth-themed mascot, William B. Biggfoote. This Certified Myth Expert was a scroll-stopping host that caused growers to pause and pay attention to a topic farmers don't usually focus on – seed treatments.