MUSE Gold

2024

Qingke New Energy Brand Solution

Entrant Company

Xi'an Bipor Brand Cultural Creative Co., Ltd

Category

Corporate Identity - Brand Identity

Client's Name

Country / Region

China

The logo design of Qingke New Energy brand highlights the perfect combination of innovation and aesthetics. Starting from the brand naming, after several rounds of careful consideration, the name "Qingke" was ultimately chosen, which embodies the core philosophy of the brand and conveys the core value of the product. As a brand specializing in ultra-wide temperature range and high-performance energy storage products, Qingke can still demonstrate outstanding performance within moments, even in harsh environments, which is the source of its competitive edge. The logo design emphasizes the combination of Chinese and English, rendering the text into graphical forms, and specially treating the upper part of the letter "K" in the English section, making it a prominent feature of the entire logo. In terms of color selection, a skillful blend of striking red and steady blue is employed to showcase the brand's essence. The selection of elements fully embodies core values such as technological energy, stability, reliability, and innovative exploration, infusing the logo with both dynamism and stability. The comprehensive brand service of Qingke covers all aspects from brand naming to brand design, culture establishment, visual system design, and promotional video production, laying a solid foundation for the brand's development. Qingke not only emphasizes the superior performance of its products but also focuses on inheriting the green environmental protection concept, dedicated to contributing to the future of green development.

Credits

Ji Si
Ji Chuan
Liang Ji
Ji Mu
Ji Fan
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