MUSE Gold

2024

Qingke New Energy Brand Solution

Entrant

Xi'an Bipor Brand Cultural Creative Co., Ltd

Category

Corporate Identity - Brand Identity

Client's Name

Country / Region

China

About The Entry

The logo design of Qingke New Energy brand highlights the perfect combination of innovation and aesthetics. Starting from the brand naming, after several rounds of careful consideration, the name "Qingke" was ultimately chosen, which embodies the core philosophy of the brand and conveys the core value of the product. As a brand specializing in ultra-wide temperature range and high-performance energy storage products, Qingke can still demonstrate outstanding performance within moments, even in harsh environments, which is the source of its competitive edge. The logo design emphasizes the combination of Chinese and English, rendering the text into graphical forms, and specially treating the upper part of the letter "K" in the English section, making it a prominent feature of the entire logo. In terms of color selection, a skillful blend of striking red and steady blue is employed to showcase the brand's essence. The selection of elements fully embodies core values such as technological energy, stability, reliability, and innovative exploration, infusing the logo with both dynamism and stability. The comprehensive brand service of Qingke covers all aspects from brand naming to brand design, culture establishment, visual system design, and promotional video production, laying a solid foundation for the brand's development. Qingke not only emphasizes the superior performance of its products but also focuses on inheriting the green environmental protection concept, dedicated to contributing to the future of green development.

Credits

Ji Si
Ji Chuan
Liang Ji
Ji Mu
Ji Fan
More Gold Winners
Video
2024
2024 MUSE Creative Awards Winner - Soldier Spotlights

Entrant

NBCUniversal

Category

Video - Documentary

Country / Region

United States

Video
2024
2024 MUSE Creative Awards Winner - A brief introduction to intraflagellar transport system

Entrant

St Jude Children's Research Hospital

Category

Video - Technology / Science

Country / Region

United States

Branded Content
2024
2024 MUSE Creative Awards Winner - VOWST - C. DIFFENDER HCP Campaign
Seres Therapeutics and Nestle Health Science

Entrant

AbelsonTaylor Group

Category

Branded Content - Healthcare & Pharma

Country / Region

United States

Experiential & Immersive
2024
2024 MUSE Creative Awards Winner - göt2b x Ditch the Label  Self Expression Summit
göt2b Henkel Consumer Brands

Entrant

CONVERSATE COLLECTIVE

Category

Experiential & Immersive - Diversity & Inclusion (NEW)

Country / Region

United States