2024
Entrant Company
Category
Client's Name
Country / Region
The logo design of Qingke New Energy brand highlights the perfect combination of innovation and aesthetics. Starting from the brand naming, after several rounds of careful consideration, the name "Qingke" was ultimately chosen, which embodies the core philosophy of the brand and conveys the core value of the product. As a brand specializing in ultra-wide temperature range and high-performance energy storage products, Qingke can still demonstrate outstanding performance within moments, even in harsh environments, which is the source of its competitive edge. The logo design emphasizes the combination of Chinese and English, rendering the text into graphical forms, and specially treating the upper part of the letter "K" in the English section, making it a prominent feature of the entire logo. In terms of color selection, a skillful blend of striking red and steady blue is employed to showcase the brand's essence. The selection of elements fully embodies core values such as technological energy, stability, reliability, and innovative exploration, infusing the logo with both dynamism and stability. The comprehensive brand service of Qingke covers all aspects from brand naming to brand design, culture establishment, visual system design, and promotional video production, laying a solid foundation for the brand's development. Qingke not only emphasizes the superior performance of its products but also focuses on inheriting the green environmental protection concept, dedicated to contributing to the future of green development.
Credits
Entrant Company
Di Chai, Ying Ying Sun, Yueming Lai
Category
Mobile App - Mobile App / Other___
Country / Region
United States
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weights&pulleys
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Video - Business to Business
Country / Region
United States
Entrant Company
GeeksART
Category
Experiential & Immersive - Exhibition Experience
Country / Region
China
Entrant Company
Studio Resonate - SiriusXM Media
Category
Audio - Commercial (Campaign) (NEW)
Country / Region
United States